Every act of care is a ceremony.
Four elements. One ceremony.
Each Hearth concentrate is made for one part of your home and named for the element it honors.
Grounded · Earth
For wood floors and furniture.
Tend the ground you stand on.
Protect · Water
A polish for surfaces that need a gentle touch.
A gentle hand, a lasting shine.
Purify · Air
For bathrooms and tile.
Clear the air. Begin again.
Transform · Fire
All-purpose, for nearly every surface.
Turn the day's mess into a clean slate
Plant-Based
Cleaning power from corn alcohol and coconut-derived surfactants.
Gentle by Design
No dyes, no petroleum, no synthetic fragrance, no harsh fumes. Made for the surfaces your family and pets touch every day.
Refill, Not Landfill
Biodegradable formulas in glass bottles you keep. One concentrate refills your spray bottle nine times.
Cruelty-Free
Ethically produced and strictly cruelty-free. Never tested on animals, ever.
I've been using several of the Hearth cleaning products throughout my home, and I've been really impressed! From the kitchen to the bathrooms and everyday touch-ups, everything I've tried has worked well and made cleaning feel a little less like a chore. The products clean effectively without leaving behind a strong chemical smell.. The scents are light, and the products are easy to use. It's become a staple in my cleaning routine, and I can confidently say I'll continue purchasing it. Highly recommend!
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Frequently asked questions
Are your products safe around kids and pets?
Absolutely. We completely eliminate the harsh chemical vapors, artificial dyes, and toxic residues common in traditional cleaners. You can safely use Hearth products on the surfaces your family touches every day.
How Do the Concentrate Products Work?
Hearth Concentrates are 9:1
This means adding nine parts of water to one part of the product. We recommend using filtered water or distilled water. Tap water is still acceptable.
What ingredients are in Hearth Products?
The basic ingredients vary in percentages: water, alcohol (from corn), coconut-derived surfactants, a natural preservative, and a natural fragrance.
Where are your products manufactured?
Our products are manufactured and bottled in the USA
Are these formulas powerful enough for tough messes?
Yes. Hearth was born out of two decades of professional cleaning experience in homes and businesses. We spent 20 years testing what works in the real world, allowing us to develop a plant-based cleaner that delivers commercial-grade performance without the commercial-grade toxins.